Why Businesses Fail in 2023: A Guide for Small and Medium-Sized Business Owners Starting a business is exciting, but it can also be risky. Unfortunately, not every business succeeds, and many businesses fail. If you’re a small or medium-sized business owner, understanding
b2b marketing B2B Marketing Strategies that work The Market is showing great momentum for digital commerce. Suppliers, consultants, Service providers, and other categories of B2B organizations are in the middle of it right now. The market is enormously sized in hundreds of billions of dollars and is expected to grow due
restaurants marketing Restaurant marketing creative ideas Answering one of our student’s questions today at The Certified digital marketing Professional program : On how agencies can influence their restaurant customers to endorse more sustainable and innovative ways
digital sales The cost of digital transformation The frog and scorpion passing the river story, is one of the great examples of the adverse of wisdom. They both wanted to cross to the other side, yet one was not ready to change for the mission to succeed. Not because the scorpion
Marketing An easy win An easy win is something we devour because it has a quick relief. Painkillers have been designed with quick results. Humans have no patience for pain. That is who we are, comfort is a need and not a luxury. A fintech marketing team were
How does IDFA impacts startups IDFA stands for Identifier for advertising. In a typical app advertising journey, the user sees the ads and clicks on it, then this IDFA (user anonymous information) is passed to the advertising network and the advertiser (brand) can track the user for remarketing and
Getting into the idea of purpose Discussions about growth and building businesses, at most of the times focus on growth and cash. Yet when I think about sustaining a business idea to reflect impact on people who are involved and the community, it always be something that we write in
digital marketing strategy Four things to get your strategy working What makes a marketing strategy work? It is a common question that is often underestimated by common answers like: By defining clear KPIs, By having good marketing skills, By having
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back to school A battle : back to school For workers , the daily tv show time is an immersive experience for many today. Yet it is a battle to create this feeling of joy and disconnect from work vibes. Because the notifications from work emails are still active. The father of two that
Business A perspective The bakeries open early in the morning, some open at dawn to win on the day demand. The columnists spends the night redrafting their idea to fit length and context. A personal trainer sneaks in between classes to exercise to stay in shape. These
facebook marketing Facebook is back I was reading through my rss feed recently and found this amazing article by social media examiner with Mari Smith about the facebook updates and how organic can be resurrected.
blogging Do you want to be a legend? Hi you A pattern that is getting into us. It is threatening everything we do. It is actually the mantra that separates the doers from the legends. I set up a meeting for Thursday to discuss our delivery and the quality. Yet I didn’
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Mastering Digital Communications | Branding Strategy Insider Isn’t this what we need to do to become masters of digital communications?
apps marketing [Free download] The guide to mobile app onboarding In the mobile apps world, this is one of the common topics that I receive tens of questions for. No single marketing or start ups business gathering, where this topic doesn't come up. If not the tea cup chitchat, then it is
Periscope 360 brings a new dimension to marketing - #Twitter #Marketing PERSPECTIVEPeriscope 360 brings a new dimension to marketing Live-streaming 360-degree video can bring your brand to life — but only if you do it right. James Gunn, director of “Guardians of the Galaxy,” was in a feisty mood. “Hello, everybody! I am here with Chris
amp A quick 7-step guide for setting up and testing AMP for WordPress It is now more than obvious that mobile experience is the future of the web and Google has already enforced the standards for that . So for you ti set up your website on a wordpress CMS, you need to make sure that it abides
Marketing You are the new rock star It is pretty dynamic these days for me, juggling among different activities and projects. As I encounter hundreds of new graduates and professionals in the marketing and startups scene, I
Meet The TOP 100 Marketing Influencers Hey whats up ? What kind of drink you are having now ? I am having my black coffee now, and it has been tense in the past few weeks. I am looking to change some of these crazy morning routines though. Coffee is so influencial
mobile ads spend Mobile Spend MENA 2017 Hi, you are probably looking for mobile spend trends on ads. IT is true here is the report , and some insights collected from here and there. The global mobile advertising
banner design Persuasion Principles In Banner Advertising Back in 1984, Robert Cialdini published ‘The psychology of influence and persuasion’. Since then, the book went on to be one of the most popular works on the science Source: Chapter 8: Persuasion Principles In Banner Advertising
