PERSPECTIVEPeriscope 360 brings a new dimension to marketing

Live-streaming 360-degree video can bring your brand to life — but only if you do it right.

James Gunn, director of “Guardians of the Galaxy,” was in a feisty mood.

“Hello, everybody! I am here with Chris Pratt — yay! Zoe Saldana — yay! Michael Rooker — boo! Boooo!”  

The stars were gathered in a Los Angeles hotel room to promote the release of the latest trailer for “Guardians of the Galaxy Vol. 2.” But instead of staring into a standard two-dimensional video camera, they were shooting it in Periscope 360, which allowed all the stars to be on screen simultaneously. Read more on Periscope 360 marketing