Loyalty 3.0 Motivation, Big data and Gamification

Part of my random browsing Amazon, I tripped over this book and it looked so interesting from the cover. I read some reviews then found that it is worth reading. I read it few months back, and here is some ideas from the book. It is highly recommended. Background Its been implemented everywhere, from airlines … متابعة القراءة Loyalty 3.0 Motivation, Big data and Gamification

Marketers are spammers by Law

In different workshops and casual settings here in Saudi,I have discussed this idea of " Stop Spamming and do real communication in your varied marketing efforts, traditional and digital". Now CITC (Communications and Information technology Commission ) has clearly announced that continuing this practice will make you a criminal by law! this is the official … متابعة القراءة Marketers are spammers by Law