Blog

Has your life as a marketer turned out to be what you had planned a year ago?

Bag this opportunity before you close the 2023 chapter. Absolutely! Enrolling in the CDMP (Certified Digital Marketing Professional) program offered by Triggers Academy is an undeniable game-changer for marketers who aspire to be at the forefront of their field. By taking decisive action and

Marketing

A learning and development plan?

Imagine a corporate landscape where CEOs navigate uncharted territories, and Learning and Development leaders strive to equip their teams with the skills of tomorrow. In this dynamic narrative, the heartbeat of success is digital marketing training. Ignoring this vital facet is like sailing blind

Marketing

An easy win

An easy win is something we devour because it has a quick relief. Painkillers have been designed with quick results. Humans have no patience for pain. That is who we are, comfort is a need and not a luxury. A fintech marketing team were

apps marketing

[Free download] The guide to mobile app onboarding

In the mobile apps world, this is one of the common topics that I receive tens of questions for. No single marketing or start ups business gathering, where this topic doesn't come up. If not the tea cup chitchat, then it is

Marketing

You are the new rock star

It is pretty dynamic these days for me, juggling among different activities and projects. As I encounter hundreds of new graduates and professionals in the marketing and startups scene, I

Business

Anticipation Is The Core Of Marketing Automation

I was at the Airport in Jeddah and while I was waiting for my flight on SAUDIA, I received an SMS with a recommendation for so much FUN coming onboard

apps

Capturing NOW

in Facebook f8 conference they announced many ideas for business and evolutions in their suite of services. These announcements impact users and businesses in different ways. And most importantly what I have noticed is the focus on VR and Live Streaming as main big

customer satisfaction

7 Tips to Change Customer Feedback into Sales

( Oh no i don’t wanna go there ) I always have this feeling for the customer service or customer support team reactions, this used to be the case few years

content innovation

Here is a Successful Content Production Plan

Now probably it is one of the heavily searched-for keywords and phrases online. As you can see there are more than (read the number above it is big isn’t it ? ) search results associated with this topic. Why do you think it is this

Instagram

Websites receive 65% Mobile traffic in Saudi Arabia

Wow, seriously #Wow  , I was chatting with one of the local fashion designers houses in Jeddah , and they basically stated clearly, that they have grown 80% from last year after establishing Instagram presence. Now they have clients not only from Jeddah but also from

Marketing

Mobile Marketing Strategy

I was at one of the restaurants in Riyadh and while being seated, four young boys were entering the restaurant at the same time and they were chatting and laughing loudly. I sat on my table and started browsing through the menu then I

content marketing

Why SEO is so important to your business

Is your business findable? It’s been amazing how the interlinked web networks and social platforms are evolving in the past few months. The shift of Power from organizations to consumer has changed many of principles of publishing in the Internet. For blogs, online

Advertising

Marketers can't be liars

if you lie God will punish you Twelve years ago I did some school English teaching part of coop training. I saw a ten years old kid showed a frowning face after his teacher lied to him about his reading. The kid finished reading

Business

Why The Social Hub of Excellence

The social hub of excellence is the operation center for brands to excel in social. I have looked at couple of proposals for social media and community management in different settings; from local and multinational agencies servicing in Saudi Arabia. What was apparently not

direct marketing

LOVE stays Technology Dies

With the rise of the marketers sudden interest in people! The 1000% focus on conversation and storytelling theories on the social web, the chaos is on WHAT not WHY. Brands focus more on what systems and content publishing solution more than the resulting outcome

Business

Marketers are spammers by Law

In different workshops and casual settings here in Saudi,I have discussed this idea of ” Stop Spamming and do real communication in your varied marketing efforts, traditional and digital”. Now CITC (Communications and Information technology Commission ) has clearly announced that continuing this practice will

Business

You need customer's permission

My first time reading this book was in 2003 and after few years I had to buy it again, but as an audio book. At that time I used to work two different jobs at the same time and one of them was mainly

Business

Why Building Trust is Key for Success

In Fall 2010 it was immense for me to consume a lot of social media marketing advice, as I wanted to be clear on many thoughts I had,  around why

Business

Digital marketing workshop and training for students and professionals

I have had the chance to engage in delivering a couple of training courses and digital marketing workshops here in Saudi Arabia. I have delivered those for students and professionals from different industries. The most common questions I receive during which, are around the

Brand

The engaged Marketers' book

A repeated scene…I feel good that I have just finished this book – it is  not just some engaging book , but the engaging book as I see it. If you are a true believer that the social communication and the new media forms are

Content

Brands listen to a girl on Twitter

Earlier today I got mentioned from a fake account in Twitter, with a link to a hoax content, affiliates or whatever it might be . what inspired me the most is

Business

I am looking for an awesome job in Marketing

Since Summer 2001 till today May 29th 2013 I have stood in front of more than 50 interviewers and have conducted about the same number of interviews for candidates of different backgrounds… What I have found is that there is a pattern for the

books

A book that marketers can not do without

Back in 1999 I built my first web page using yahoo Geocities. This gave me an endless joy and got me into the mood of a champion who had mastered the unknown. I was happy sleeping that night thinking about it and what do