Permission marketing Permission Marketing Turning Strangers into Friends and Friends into Customers Book review: Permission Marketing: Turning Strangers into Friends and Friends into Customers Permission Marketing by Seth Godin is a must-read for anyone involved in marketing or advertising. The book explores the concept of reaching out to people who have given their consent to receive
Business You need customer's permission My first time reading this book was in 2003 and after few years I had to buy it again, but as an audio book. At that time I used to work two different jobs at the same time and one of them was mainly