Of course you have the theory and you the practical knowledge, but the idea is how can you test that. Ok, you won both sides, and you want to know if in the information you are telling people is applicable from their perspective as well. 

Have you delivered it the right way? They need to know about how to write their first business pitch, graduation project, blogging, cooking, or even chasing lizards in the desert. Many people live the disconnect, they listen to you but they can not apply it , they didn’t have the chance to apply it or procrastination has come in their way, is this important to you ?