As we set our sights on 2024, the landscape of digital marketing undergoes a transformative shift. Discover the pivotal strategies propelling marketers into this new era, navigating the challenges of cookieless marketing with a focus on personalization, AI, and crucial skills. 2024 marketing prédictions Cookieless Marketing Strategies: Adoption of alternative methods for tracking and targeting … Continue reading Marketing 2024 predictions
Digital Marketing
Thoughts on digital Marketing in the Region
The importance of language structure and grammar in the SEO
Language structure and grammar are important for SEO in a few ways. First, they help to make your content more readable and understandable. Second, language structure and grammar can help you to use keywords more effectively. Finally, language structure and grammar can help you to avoid making errors that could hurt your SEO. For example, … Continue reading The importance of language structure and grammar in the SEO
A learning and development plan?
Imagine a corporate landscape where CEOs navigate uncharted territories, and Learning and Development leaders strive to equip their teams with the skills of tomorrow. In this dynamic narrative, the heartbeat of success is digital marketing training. Ignoring this vital facet is like sailing blind into a storm, where the scary stats include dwindling market relevance … Continue reading A learning and development plan?
How social media impacts SEO?
Search engines and social media platforms are two distinct channels for online visibility, and as such, their SEO (Search Engine Optimization) strategies differ in several key ways: 1. Intent of Users: • Search Engines: Users on search engines like Google are actively searching for specific information, products, or services. They have a clear intent to … Continue reading How social media impacts SEO?
Lean Performance Ads Approach
A lean performance ads approach is a strategy that focuses on getting the most out of your advertising budget by using data-driven insights and continually optimizing your campaigns based on performance metrics. Here are some key elements of a lean performance ads approach: Set clear goals: Before you launch any advertising campaign, you need to … Continue reading Lean Performance Ads Approach
Restaurant marketing creative ideas
Answering one of our student’s questions today at The Certified digital marketing Professional program : On how agencies can influence their restaurant customers to endorse more sustainable and innovative ways to do marketing. Share this post if it gives you an inspiration. 1- Majority of Restaurants usually don't have proper marketing department setup due to … Continue reading Restaurant marketing creative ideas
The cost of digital transformation
The frog and scorpion passing the river story, is one of the great examples of the adverse of wisdom. They both wanted to cross to the other side, yet one was not ready to change for the mission to succeed. Not because the scorpion was suicidal but because he underestimated how difficult it is to … Continue reading The cost of digital transformation
An easy win
An easy win is something we devour because it has a quick relief. Painkillers have been designed with quick results. Humans have no patience for pain. That is who we are, comfort is a need and not a luxury. A fintech marketing team were having a discussion on how to do marketing that shows results, … Continue reading An easy win
Four things to get your strategy working
This is how the marketing strategy fails
Facebook is back
I was reading through my rss feed recently and found this amazing article by social media examiner with Mari Smith about the facebook updates and how organic can be resurrected. While many talk about facebook being useless in the region I believe there is a chance to sparkle and be awesome while your competition is … Continue reading Facebook is back
Abdullah Alghadouni 