Teachers and lecturers are losing it to the status-updates mania


Looking around at the traffic light I can barely see the other side of the street, the view is almost blocked by billboards advertisements and other formats - sizes I can't define. Formats that are so huge to describe or so small to notice Outdoor media is a mega activity in the kingdom...  It has been … متابعة القراءة Teachers and lecturers are losing it to the status-updates mania

Digital experience for retailers in Saudi Arabia


I usually spend at least 12 hours a month doing my groceries. The experience I go through is always different and gets affected by several factors. Depending on the day of the week, it differs, weekend vs. week days , and that decides if stores are crowded or not. Despite the fact that I have … متابعة القراءة Digital experience for retailers in Saudi Arabia

A book that marketers can not do without


Back in 1999 I built my first web page using yahoo Geocities. This gave me an endless joy and got me into the mood of a champion who had mastered the unknown. I was happy sleeping that night thinking about it and what do i need to do with it and most importantly what is … متابعة القراءة A book that marketers can not do without

Important Questions on Digital Marketing landscape in Saudi Arabia


Questions on the industry in Saudi Arabia                         TV, Radio, Print, Mobile, Social and Customers DB ( CRM ) are different channels of communications, that brands use to communicate with the audience, so is there a strategy for multi-channel management ? Social different forms of communications and consumption of different forms of content is dominating the online … متابعة القراءة Important Questions on Digital Marketing landscape in Saudi Arabia