Websites receive 65% Mobile traffic in Saudi Arabia


Wow, seriously #Wow  , I was chatting with one of the local fashion designers houses in Jeddah , and they basically stated clearly, that they have grown 80% from last year after establishing Instagram presence. Now they have clients not only from Jeddah but also from Jordan, Qatar, Kuwait, Oman and UAE. Do you see … متابعة القراءة Websites receive 65% Mobile traffic in Saudi Arabia

Why The Social Hub of Excellence


The social hub of excellence is the operation center for brands to excel in social. I have looked at couple of proposals for social media and community management in different settings; from local and multinational agencies servicing in Saudi Arabia. What was apparently not present for such offerings was the post (content calendar and ideas … متابعة القراءة Why The Social Hub of Excellence

LOVE stays Technology Dies


With the rise of the marketers sudden interest in people! The 1000% focus on conversation and storytelling theories on the social web, the chaos is on WHAT not WHY. Brands focus more on what systems and content publishing solution more than the resulting outcome and human social engagement. In different marketing venues inside organizations we … متابعة القراءة LOVE stays Technology Dies

Vine Vs. Instagram :what is the best?


Micro-vlogging strategy ? We have seen Instagram announcing the video feature, where users can record a video and enhance it with filters then post it. Discussions went abundant on what is best Vine or Instagram? Many speculation against this update and whether this is a killer for Vine (a service for short video format, that … متابعة القراءة Vine Vs. Instagram :what is the best?

Teachers and lecturers are losing it to the status-updates mania


Looking around at the traffic light I can barely see the other side of the street, the view is almost blocked by billboards advertisements and other formats - sizes I can't define. Formats that are so huge to describe or so small to notice Outdoor media is a mega activity in the kingdom...  It has been … متابعة القراءة Teachers and lecturers are losing it to the status-updates mania

Digital experience for retailers in Saudi Arabia


I usually spend at least 12 hours a month doing my groceries. The experience I go through is always different and gets affected by several factors. Depending on the day of the week, it differs, weekend vs. week days , and that decides if stores are crowded or not. Despite the fact that I have … متابعة القراءة Digital experience for retailers in Saudi Arabia

A book that marketers can not do without


Back in 1999 I built my first web page using yahoo Geocities. This gave me an endless joy and got me into the mood of a champion who had mastered the unknown. I was happy sleeping that night thinking about it and what do i need to do with it and most importantly what is … متابعة القراءة A book that marketers can not do without

Important Questions on Digital Marketing landscape in Saudi Arabia


Questions on the industry in Saudi Arabia                         TV, Radio, Print, Mobile, Social and Customers DB ( CRM ) are different channels of communications, that brands use to communicate with the audience, so is there a strategy for multi-channel management ? Social different forms of communications and consumption of different forms of content is dominating the online … متابعة القراءة Important Questions on Digital Marketing landscape in Saudi Arabia