One of the good questions I usually receive in confeences and workshops I deliver is, " where do we get the information about consumers in Saudi Arabia and how can we understand which marketing channel to use! Plus how can we decide which type of media and content to utilize to target the right audience … Continue reading How many people use the internet in Saudi Arabia?
Maps and Views
A book that marketers can not do without
Back in 1999 I built my first web page using yahoo Geocities. This gave me an endless joy and got me into the mood of a champion who had mastered the unknown. I was happy sleeping that night thinking about it and what do i need to do with it and most importantly what is … Continue reading A book that marketers can not do without
Important Questions on Digital Marketing landscape in Saudi Arabia
Questions on the industry in Saudi Arabia TV, Radio, Print, Mobile, Social and Customers DB ( CRM ) are different channels of communications, that brands use to communicate with the audience, so is there a strategy for multi-channel management ? Social different forms of communications and consumption of different forms of content is dominating the online … Continue reading Important Questions on Digital Marketing landscape in Saudi Arabia