The Magic of Happiness


How can you make your customers happy?      Last August I was at Inbound13 conference in Boston. I was lucky to have an extra day to spend going around the city. During that I stopped by a restaurant near the Memorial park and the food and the service were great. I did over tip the … Continue reading The Magic of Happiness

Why The Social Hub of Excellence


The social hub of excellence is the operation center for brands to excel in social. I have looked at couple of proposals for social media and community management in different settings; from local and multinational agencies servicing in Saudi Arabia. What was apparently not present for such offerings was the post (content calendar and ideas … Continue reading Why The Social Hub of Excellence

How do I promote my mobile App?


Mobile App marketing tips Last month, I was in a cafe with one of the local developers, who has good skills and has developed amazing successful local apps ranging from utilities to games. With all the excitement and warm greetings he receives from mobile vendors or tech communities, he still feels restless regarding the reach … Continue reading How do I promote my mobile App?

How Can Industry Local Blogs win


Abdullah’s Ideas for Local Industry Blogs Photography, Gadgets, Gaming, Lifestyle and others.. Facts      Working in the Gadgets and consumer electronics industry, blogs and bloggers are important elements in the equation and that is a reality today. Part of that interesting holy mission I am after, is to check the blog’s Brand, community, content and … Continue reading How Can Industry Local Blogs win

LOVE stays Technology Dies


With the rise of the marketers sudden interest in people! The 1000% focus on conversation and storytelling theories on the social web, the chaos is on WHAT not WHY. Brands focus more on what systems and content publishing solution more than the resulting outcome and human social engagement. In different marketing venues inside organizations we … Continue reading LOVE stays Technology Dies

Top 7 mistakes Recruiters make in the age of social media


Have gone the days when it is a must to provide contact details for references in the CV. I can still see that most of the HR professionals and recruiters : 1- Demand reference contact details to verify the details of the candidates. 2- Look for contacts from an old employer silently in different ways. … Continue reading Top 7 mistakes Recruiters make in the age of social media

Six Tips for Burger Restaurants to win in Social Media


Food business fast or healthy, is a lucrative one . Although there are around 60% of newly opened ones close or go out of business in the first year. Looking at any city in Saudi Arabia today, there are many different burger restaurants and diners. Some of them locals and others are international chains. This … Continue reading Six Tips for Burger Restaurants to win in Social Media

The Thank you Economy


If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . . If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" Gary Vaynerchuk, again with his regular true enthusiasm, he narrates stories and successful example for how can … Continue reading The Thank you Economy

I am so proud to be connected, Are you ?


Are you connected, do you sense the difference we see today? It is so integrated and becoming so difficult to adapt to, which approach are you following! Are we still living in a world of six degrees of separation? I am not sure about you, but for me this is a life changing creed and … Continue reading I am so proud to be connected, Are you ?

Marketers are spammers by Law


In different workshops and casual settings here in Saudi,I have discussed this idea of " Stop Spamming and do real communication in your varied marketing efforts, traditional and digital". Now CITC (Communications and Information technology Commission ) has clearly announced that continuing this practice will make you a criminal by law! this is the official … Continue reading Marketers are spammers by Law