I was at one of the restaurants in Riyadh and while being seated, four young boys were entering the restaurant at the same time and they were chatting and laughing loudly. I sat on my table and started browsing through the menu then I realized that all of a sudden the laughter and loud chats … Continue reading Mobile Marketing Strategy
Marketing
Why SEO is so important to your business
Is your business findable? It's been amazing how the interlinked web networks and social platforms are evolving in the past few months. The shift of Power from organizations to consumer has changed many of principles of publishing in the Internet. For blogs, online news journals, social media networks and content marketing strategies are all affected. … Continue reading Why SEO is so important to your business
Marketers can’t be liars
if you lie God will punish you Twelve years ago I did some school English teaching part of coop training. I saw a ten years old kid showed a frowning face after his teacher lied to him about his reading. The kid finished reading then teacher told him "thats great" the kid smiled and joy … Continue reading Marketers can’t be liars
Why The Social Hub of Excellence
The social hub of excellence is the operation center for brands to excel in social. I have looked at couple of proposals for social media and community management in different settings; from local and multinational agencies servicing in Saudi Arabia. What was apparently not present for such offerings was the post (content calendar and ideas … Continue reading Why The Social Hub of Excellence
LOVE stays Technology Dies
With the rise of the marketers sudden interest in people! The 1000% focus on conversation and storytelling theories on the social web, the chaos is on WHAT not WHY. Brands focus more on what systems and content publishing solution more than the resulting outcome and human social engagement. In different marketing venues inside organizations we … Continue reading LOVE stays Technology Dies
Marketers are spammers by Law
In different workshops and casual settings here in Saudi,I have discussed this idea of " Stop Spamming and do real communication in your varied marketing efforts, traditional and digital". Now CITC (Communications and Information technology Commission ) has clearly announced that continuing this practice will make you a criminal by law! this is the official … Continue reading Marketers are spammers by Law
You need customer’s permission
My first time reading this book was in 2003 and after few years I had to buy it again, but as an audio book. At that time I used to work two different jobs at the same time and one of them was mainly selling online website services and this book helped us coin our … Continue reading You need customer’s permission
Why Building Trust is Key for Success
In Fall 2010 it was immense for me to consume a lot of social media marketing advice, as I wanted to be clear on many thoughts I had, around why do things need to be done this or that way in day to day operations in personal and business digital marketing use. What was changing … Continue reading Why Building Trust is Key for Success
Digital marketing workshop and training for students and professionals
I have had the chance to engage in delivering a couple of training courses and digital marketing workshops here in Saudi Arabia. I have delivered those for students and professionals from different industries. The most common questions I receive during which, are around the following topics: 1- What's hot? 2- How can I keep up with … Continue reading Digital marketing workshop and training for students and professionals
The engaged Marketers’ book
A repeated scene...I feel good that I have just finished this book - it is not just some engaging book , but the engaging book as I see it. If you are a true believer that the social communication and the new media forms are the biggest shift in the human communication history , then … Continue reading The engaged Marketers’ book
